One of the most enjoyable things I do in my real estate career is my weekly radio show. Every Wednesday morning, I’m on air with Rick Hamada at KHVH 830 am for an hour of real estate conversation.
I usually give an update of any significant developments in the local market, talk about a specific issue or two relating to housing, and take calls from the audience. It is an entertaining and informative segment that enables me to interact with thousands of people I might otherwise not meet.
The radio program has enhanced all of my marketing in a way I never expected. When a consumer sees one of our listings or picks up our magazine, or even sees us on the Internet, they have a moment of recognition: ‘Oh, I know this guy! I’ve heard him on the radio!’ That connection lends a degree of credibility to my marketing that makes it much easier for consumers to call me.
Beyond the vanity aspect and marketing value, I’m proud of the radio program because it has given me an opportunity to help Hawaii home owners and buyers understand our market and the real estate process better. After all, I have been at this for years and have a lot to share. The radio show gives me a vehicle for that.
Next Wednesday, why not tune in to 830 am in the morning and catch the show? Better yet, why not call in with a really good question?
By the way, an archive of past shows is located HERE, along with a collection of my video real estate Tips.