Nobody markets like we do.
When you list with Help-U-Sell Honolulu Properties, your home is presented to potential buyers everywhere. It will be in the MLS, in the local media, and all over the Internet – not just this website or that website but virtually every website buyers go to when looking for homes for sale, including our competitors’ websites!
Like I said – Nobody markets like we do.
But, marketing alone will not cause your home to sell. It takes a lot more. The home has to be in a location buyers find desirable (by the way: all locations are desirable to some buyers, it’s just that some are more desirable to more buyers than others). It has to be a style and floorplan that is workable for most families; and it has to be in good shape.
However, the single most important factor that makes a home marketable is price. In fact, one of the questions we are most often asked is how to price your home for sale. You have to hit the market with a proper price – which means one within the range of fair market value at the time of listing.
It does NOT mean a price that is too low. A price below market value tells buyers to be careful; there must be something terribly wrong with this house! And a price that is too high says your are not serious about selling.
It means a proper price. We work with our Seller Clients to establish a proper price by first looking at the neighborhood. We want to know the highest price for which a home in the neighborhood might sell and the lowest. In essence: we establish the boundaries of the neighborhood ballpark. Then we use comparable sales data to decide where, within that neighborhood range, the specific house falls: is it at the top of the range or closer to the bottom. We also consider the sellers’ objectives: are they wanting to move quickly or do they have months?
Ultimately, a proper price on a well-marketed home means a successful sale within the sellers’ time-frame; and isn’t that what every home seller wants?
Here is a short video about pricing that puts the concept of ‘Proper Pricing’ into perspective: