Why Pay a % of Your Home’s Value to Sell? There is a Better Way!

For the most part, the ordinary real estate business exists in a percentage based universe. Real estate brokers and agents typically charge home selling consumers a percentage of the sale price of the property to sell it.

Stop. Think about that. Selling a piece of property is not alchemy; it’s not even mysterious. It is a fairly straightforward process of proper pricing, careful preparation and effective marketing. It takes a skilled technician to orchestrate this process, especially the very complicated contract-to-closing time frame, but like most jobs, it is a series of tasks, not neurosurgery.

So what does a percentage of your home’s value have to do with what it takes to sell it?

Here is the answer: absolutely nothing.

Percentage based pricing was conceived by the real estate industry almost 100 years ago, when selling homes really was a mystery to most people. It was a pricing system ‘plucked from air,’ or made up on the fly. Consumers didn’t question it because they didn’t understand what they were paying for.

If you fast forward through the decades, there have been huge changes in the real estate industry. Brokers began to cooperate with one another on sales and the Multiple Listing Service was born. The Internet matured and suddenly consumers had most of the information real estate professionals once controlled. Consumers became smarter and more savvy about the buying and selling process. Everything changed and the real estate industry began to travel at light speed.

What didn’t change? The way real estate brokers charge consumers! It’s the same tired, old percentage based model that made no sense in 1956, and makes even less sense in 2016. Dozens of tools have appeared that make it easier to sell real estate, but ordinary agents and brokers – due to ever rising home prices – have actually gotten a raise – a big one!

Consider Honolulu.  In 1985, the median sale price for a single family home was $158,600.  An ordinary Realtor charging, say, 6%, would generate a commission of $9,516.  In 2015, the median was $700,000 and that same 6% commission would be $42,000!  That’s a 341% raise in 30 years!  By comparison, median household income in Hawaii in 1985 was $28,961.  It is projected to be about $71,000 for 2015 (the exact figure will be released in September) – which is a  145% increase over 30 years.  In other words, real estate commission have risen more than 2.3 times as much as median household income.  That’s quite a raise!

I made the decision more than 20 years ago to become Help-U-Sell Honolulu Properties because it made sense. It made sense from an operational standpoint (we run our office very differently than the ordinary real estate brokers down the street.) It made sense from a service standpoint (we deliver the same full service other brokers offer – and actually , more – but we also save our home sellers significant money in real estate commissions). And it made sense from a pricing standpoint.

We charge consumers a Low Set Fee to sell their homes. The fee is based on what it costs us on average to sell a properly priced listing plus a reasonable profit. We charge the family in the $600,000 the same thing we charge the family in the $900,000 home. Everybody pretty much pays the same thing!

Our goal is always to sell the property, make enough money for it to be worthwhile (it is), and Save Consumers Thousands over what they’d pay an ordinary real estate broker. In fact, we get just as excited about the money our clients save as we do about the fees we earn!

Help-U-Sell Honolulu Properties is a full service real estate company that provides exceptional service while charging less than ordinary Realtors.  We’ve been successfully helping buyers and sellers all over Oahu for more than 12 years and we’d be delighted to help you achieve your housing dreams.  Contact us at (808) 593-8811, or visit our website.