What Would You Do To Sell Or Buy Your Dream Home?

I read a story the other day about a new ‘trend’ in real estate buyer behavior.  It think the word ‘trend’ is probably a little over-stated . . . seems only a few buyers in rare instances are doing this, hardly a trend.

In a few instances recently, home buyers have made their offers contingent on a sleepover.

Yep, they want to spend the night before they commit to the new home.  Sounds odd at first, doesn’t it?  But when you think about it, maybe it’s not such a bad idea.  Most people look at homes during daylight hours, occasionally in the early evening.  The entire ambiance of a neighborhood can change after dark and without some mechanism for inspecting this crucial time . . . well, you might be in for a surprise.

As a Broker, I am sometimes asked about the demographics and makeup of a neighborhood.  Fair Housing guidelines carefully define what I can and cannot say about a neighborhood and sometimes I get questions I just cannot answer.  Thanks to the Internet, there is abundant data online about crime rates, schools, neighborhood demographics and so on.  But data alone rarely gives the comfort level to some that this is the right neighborhood.

That’s why I often ask nervous home buyers to visit their prospective neighborhoods during odd times.  I suggest they go to the closest super market between 4 and 7 pm (peak shopping hours).  I tell them to drive by the closest schools about time classes end for the day to get a feel for kids and parents and that whole dynamic.  I ask them to drive from the neighborhood to their workplace during morning commute time to get a feel for traffic.  All of these activities are aimed at helping people be comfortable with their choice of neighborhood.

The lengths to which sellers will go to get a quick or a great offer is shifting as well.  Today we have professional ‘Stagers,’ who – for a fee – will do everything from rearranging furniture to re-furnishing a re-sale home so that it shows like a model home.  More than a few sellers have told me professional staging was the most important thing they did towards getting a great offer.  Some sellers have re-worked landscaping or substantially remodeled their homes to maximize their return.  In some locations, real estate companies that renovate very outdated homes prior to marketing them have sprung up.

But as a home seller, how far would you go to secure an offer?  Would you permit or encourage a sleep-over?  Would you offer your back yard for a cook-out or pool party?  Of course, in these cases, we at Help-U-Sell Honolulu Properties would be there to advise you – and clearly, in some cases it would not be a good idea – and to secure the proper agreements and deposits.

Thankfully in today’s Oahu market, sellers are in pretty good shape.  Housing is in demand and properly priced homes sell relatively quickly with few seller concessions or inconveniences.  Usually all a seller has to do to have a marketable product is to price it properly and make it easy to be seen via lockbox and continuous availability.  When you talk about selling your home with us, we will advise you about what might help get it sold quickly and for top dollar … and in most cases it will be things like a little paint here and there and a thinning-out of closets!

Preparation for Selling: 10 Tips

Think for a moment:  you’re getting ready to sell your car; what do you do?  Have it detailed.  Why?  Because a car that is immaculately clean makes a statement:  I am well cared for, in excellent shape, and a joy to drive.

If you are getting ready to sell your home, the same logic applies and you should go after the home detailing task with the same fervor your auto detailer employs!

This is not an easy task.  If you’ve lived in your house for years, you’ve grown accustomed to its face, its scuffed, cluttered and worn face.  It may be difficult for you to see the small defects that will loom large in the eyes of a potential buyer.  That’s why I always do a careful and detailed walk through with my clients before they put their homes on the market; my fresh outsider eyes often see things theirs don’t.   Here is a list of the most common detailing tasks I ask my sellers to undertake:

  1. Have the home thoroughly and professionally cleaned. Many cleaning services offer a special package just for home sellers that includes a deep, deep cleaning.
  2. Declare war on odors.  Frequent use of Fabreze is a good thing when your home is on the market, but there’s more to it than that.  If you know a showing is about to occur, poor a little Lysol in kitchen and bath sinks and allow that aroma – the one that says fresh and clean like no other – to permeate the air.  Don’t forget to pull the drain before lookers arrive!  And that cat box?  Change the litter daily if necessary and keep an industrial sized box of Baking Soda close by.  If you’ve been smoking inside, you have a bigger problem, one that should be discussed with your cleaning service.
  3. If you don’t have an off-site storage unit, rent one.  You’re going to need a place to put so many things:  unnecessary furniture, closet contents, garage items.
  4. Eliminate clutter, especially on floors and in closets.  There should be nothing sitting on the floor except furniture, and I sometimes recommend that some furniture be removed.   Open, uncluttered floor space helps a potential buyer see the true size of a room.  Closets ,which are always too small, deserve special attention.  Everything that will not be worn in the next three months should be removed, packed up and taken to storage.  Hangers should all be of the same type and items hung neatly.
  5. Focus on the kitchen.  Organize your pantry.  Remove items that will not be used in the near future.  Clean out the refrigerator – trust me:  people will look and it will make an impression.  Make sure everything is fresh and appetizing.
  6. Walls need to be in perfect shape.  That means filling all of those old nail holes and touching up the paint.  It may mean painting some walls or the whole house.  Of course, neutral colors are best, but a whole house painted white or beige comes across a little institutional.  A tasteful accent color on a wall here and there is a good idea.  
  7. A lot of people will tell you to pack up all of your family photos and get them out of there.  While I agree that a wall of photos is a distraction that shrinks a room, a few nicely framed photos of happy people enjoying life communicates warmth.  Choose and place them carefully.
  8. If you have children, uncluttering can be a special challenge.  It’s ok to leave a few (that means two or three) favorite toys out, perhaps on a freshly made bed or table, but most need to be put away and out of sight.  I sometimes recommend that families purchase a special hamper or laundry basket for kiddie clutter, fill it when a showing is imminent and take it with them in the car when they leave.
  9. Bathroom linens need to be fresh and new.  I usually recommend that new upscale towels be purchased and neatly arranged in the bathroom, and not used.  They are for show.
  10. Outdoor living space is a topic unto itself, but the same mindset should apply:  detail your yard.  Make sure it is edged, neat and healthy.  And it is remarkable how a few pots of blooming perennials can make a yard and a house more appealing.

Some homes need more work than others and some benefit greatly from professional staging.  However, this basic list, if coupled with specific recommendations from your REALTOR, should be sufficient to have most homes looking, showing and selling their best.