Un-Bundling is a term often applied to service industries. We un-bundle services so that consumers may pick and choose what they want without having to pay for extras. Your cable bill is an example: you may choose only to purchase the television option or you may take the full bundle: phone, TV and Intenet.
But today, instead of talking about un-bundling services, I want to talk about un-bundling fees, because that’s what we do at Help-U-Sell Honolulu Properties.
You see, when you agree to list your home for sale with an ordinary real estate company, you are agreeing to a bundled fee. It is a fee designed to compensate multiple entities whether they are involved in the sale or not. That 5% or 6% or even 7% commission you are agreeing to pay (the one that seems so very high) is designed to compensate not one, but four different people: your listing agent, and his or her office, the selling agent (the one who comes in with the buyer) and his or her office. That’s four commissions.
When you list your $600,000 home with your friend who works for Acme Real Estate and agree to pay 5% of the sale price as commission (he gave you a deal because, after all, you are friends), that does not mean he is going to pocket $30,000 when the home sells. It means he will get part, his office will get part, an outside agent who works with the buyer will get part and so will that agent’s office. AND, you’ll be paying that full $30,000 whether an outside agent or broker is involved or not!
At Help-U-Sell Honolulu Properties, we think four commissions is too much to pay! So we un-bundle the fee.
If there is no outside broker or agent involved in the sale, we don’t charge you as if there was. Even after we put a listing in the MLS, even after it is shown by agents from all over the area, if the buyer is not brought in by an outside agent and office, our sellers don’t pay the un-bundled fees to those outsiders. We charge based on how the house actually sells, not on some arbitrary, one-size-fits- all system.
This kind of un-bundling makes sense for consumers. They pay for the services that actually produce a sale – not for those that don’t – and the end result is that they save thousands over what an ordinary broker would charge.
So the choice is yours. If you need to sell, you can agree to pay four commissions no matter how your house actually sells, or you can call Help-U-Sell Honolulu Properties and never pay full commission again! It’s a great system!