Who We Are

We are Help-U-Sell Honolulu Properties, and we serve all of Oahu, including Hawaii Kai, Kailua, Kane’ohe, Ka’a’awa, Mililani, and the North Shore.  We are the alternative to the 6% (or 5%, or even 4%) real estate sales commission.  When you sell through us, you’ll be charged a logical low set fee that will save you thousands over what you’d pay an ordinary real estate broker.

The Help-U-Sell® Brand stands for something.  It represents the ability of the average consumer to receive expert assistance in a real estate transaction while saving significantly over what they’d spend with an ordinary REALTOR®.  It proudly represents a new approach to the real estate business, a better model, a new deal.  This reputation for exceptional customer service, coupled with savings has enabled us to build Brand awareness not just in the Conejo Valley, but nationwide.

The Help-U-Sell Vision Statement expresses how we see ourselves in the competitive environment in which we operate:

We are the premier provider of professional licensed real estate services, empowering consumers with access to information and choice, while offering a set-fee for service.

Great care was taken in crafting the Vision Statement to truly express who we are.  The language is very precise:

Premier Provider – We are an elite corps, the cream of the crop. We are neither discounters nor a limited service option.

Professional, Licensed Real Estate Services – We are fully licensed in Hawaii, are members of the local, State and National Associaions of REALTORS, and aspire to the highest levels of professionalism in the industry.

Empowering Consumers – We give our Buyers and Sellers the information and tools they need to effectively navigate the complex world of real estate sales.

Access to Information – We don’t ‘hoard’ information or hold it hostage.  We freely give our buyers and sellers as much information as they need to make an informed decision.

Choice – We present our clients options, help them evaluate them and then tailor a solution to fit their particular needs.  We do not embrace one-size-fits- all solutions.

Set Fee for Service – We price our services logically and fairly.  Our pricing makes sense to the consumer and we tailor our pricing to fit the services they use.

The five Help-U-Sell® Core Beliefs are the backbone of our identity.  They guide the way we relate to our customers and clients, our fellow brokers and each other.

We Believe In

  • Integrity:  We conduct our business with honesty and transparency, and share information without condition. 
  • Consumer Choices and Empowerment:  We present options and help our clients evaluate them, enabling them to make informed decisions.
  • Consumer Savings:  We strive to ensure that every consumer choice results in savings.
  • Broker Control and Profit: In our office, the broker is the business. The broker generates the leads, develops client relationships, and ensures successful transactions.
  • Systems Orientation: We create and implement systems for accomplishing recurring tasks.

We are different.  We bold.  And we are ready, willing and able to save you serious money on your real estate transaction!

1 thought on “Who We Are”

  1. After talking to and evaluating several real estate agents, I used Richard Cricchio’s Help-U-Sell to sell our family condo in Honolulu and I am glad I did. After listing we had preliminary results within a couple of days. I even kept getting phone calls from would be buyers after we agreed to settle with a certain buyer. Richard priced it right from the beginning. Everything got settled within weeks. He provides full and total service and is very efficient and honest–someone that can be trusted and that means a lot in today’s world and he does this at at a very reasonable fee (like——- even less than 4%). That is remarkable and deserves commendation. I tested other agents. One said he was so good, usually getting more than 6%. Another agent fibbing there would likely be a loss of license if with an agreement of a fee less than 6%. If you are selling real estate, wake up folks. This is a competitive world. Why waste your money.

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